Age/Gender Optimization Suggestions

Target only those demographic parameters that convert and decrease your campaign average cost per action by applying daily tips sent by your virtual assistant.
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Age-gender optimization suggestions
Let's say you target 18+ females and males and you are not sure about which demographic parameters will convert better. Your goal is to identify them with minimum time and knowledge. Or you may try to guess which segments to choose for cold campaigns at the very beginning and split them, for example: 18-24 Males, 25-34 Males, 18-24 Females, 25-34 Females - but it's not gonna work this way.

What if you have a virtual assistant which can automatically check which segment within your ad set gets more conversions on average than others?

With Leadza Age/gender optimization suggestions you can narrow down your broad Facebook target audience to include those demographic parameters that give your more conversions on average without guessing or any manual analysis.
How Age/gender optimization suggestions work

Leadza analyzes your ads and identifies which age/gender segments convert better and give you more actions within your marketing budget. The system grades all the segments inside your campaign chooses the "winners" and suggests you test them by automatically creating new ad sets with narrowed down parameters.

After you log in to Leadza, connect a virtual assistant in your Facebook Messenger and get a list of suggestions for your ad accounts connected to the system. While analyzing your ad campaigns Leadza will suggest how you can narrow down your broad Facebook target audience to include those demographic parameters that give your more conversions on average. So you can easily create a new ad set with narrowed down parameters by applying 1-click suggestion:

How to set up Age/gender optimization suggestions

If you need more advanced options you can customize the feature by creating a New custom optimization in your Leadza account:
How to set up Age-gender optimization suggestions
How to set up Age-gender optimization suggestions
  • Set a name to easily navigate between optimizations
  • Choose Age/gender optimization as optimization type
  • Specify Ad account
  • Define the list of your ad campaigns for which this setting will apply
Set your own conditions for Age/gender optimization to adjust it for your specific marketing goals:
adjust age-gender optimization
adjust age-gender optimization
    You can change your Optimization goal from Conversions (for example) to any other event (even ROAS) depending on your final marketing goal. Changing the optimization goal means the system will look for a top-performer to duplicate based on this goal. Or if you have some outdated ad sets in your campaigns simply ask the system to analyze only those which are active.

    You may also choose whether you want to turn off the parent ad set or do nothing. The system may compare the results and finally identify which of them perform better.


    Target only those demographic parameters that convert and decrease your campaign average cost per action with Age/gender optimization suggestions.